Heritage Project:
Jewish East End Extravaganza

Role: Project Director

Brief:

This event was developed in response to the Heritage Lottery Funds call for project applications which aimed to enhance public engagement and learning of heritage.

Putting it into Action:

• The project partners included JCC and Richmix as well as a range of freelance artists, historians and educators.
• We wanted to create a clear framework for the creative team, so the project concept was bracketed around engaging the public with the history of the Jewish East End with a focus on labour and trade.
• We knew that 'participation' and 'legacy' were crucial to this project - and to HLFs aims, so wanted to create a diverse reach by engaging schools, artists as well as having a digital platform.

There were three key deliverable strands:

• Public engagement (A festival event)
• A schools project
• An digital community mapping project

Media

Project Management

Results:

• A FREE Festival at Rich Mix Arts centre (700+ audience)
• 6X Taster workshops in shoe-making, pickling, and millinery.
• 2X Theatrical Productions, including the world premier of 'Wot? No Fish!' by Danny Braverman
• 6X full-day school workshops with 6 different primary schools. Engaging over 120 participants
• A digital community mapping project developed with HistoryPin and WeAreWhatWeDo
• 3X historical walking tours of the Jewish East End
• A film screening
• A public exhibition of the work created by participating school groups (3 day installation)
• A 'human library' with 10 participating 'human books' (researchers, artists, local people).
• Interactive installations aimed for family audiences
• A pop-up kitchen with traditional Jewish food.
• Partnerships with Jewish Museum, Jewish East End Society